what i mean by `myth'


if you google for "Internet myths", you'll get lots of figments about Internet marketing/sociology, like
it's cheap to do business on the web.
advertising is flocking to the web in record numbers and will be its savior.
you can give away the merchandise as long as you generate enough eyeballs because one day you will monetize those eyeballs.
if you have a clever URL, they will come.
people will never pay for content over the web.
traditional advertising brings eyeballs which generates much traffic.
people like to shop on the web ( <-- that's a good one).
it costs nothing to get a site up and running.
the web is a reliable commercial activity.
just you wait, profitability is right around the corner.
http://www.thestreet.com/comment/wrongtactics/786636.html

these are not `myths' since noone actually believes them
these are called fantasies
people want them to be true... (or more sustaining)
get return for convincing someone they're true

myths: things people actually believe but that are wrong